A Flight of Butterflies
Ideal Standard Butterfly Installation
Over 1,000 individually formed butterflies created an exhibition centrepiece for Ideal Standard at the NEC in Birmingham. This sculptural installation shows the bespoke fabrication behind a memorable branded environment.
Each butterfly was CNC machined and individually heat formed into a flowing shape. The assembled display used lighting to bring out the layers and movement of the finished composition.
This project is an exhibition installation rather than a visitor-operated mechanism. Included alongside our interactive work, it demonstrates the scenic manufacture and display-making skills that can help shape a complete visitor or brand experience.
Explore the interactive
The visual effect depends on the relationship between the individual formed components, their arrangement and the exhibition lighting. CNC machining provided the butterfly shapes, while heat forming gave each piece its three-dimensional character. As part of a branded exhibition environment, the installation demonstrates the detailed fabrication work that can sit alongside interactive technology and help establish the overall visitor experience.
The finished butterfly installation with exhibition lighting. Created for Ideal Standard at the NEC in Birmingham, the bespoke installation brings over 1,000 individual butterflies together as an exhibition centrepiece.
CNC-machined butterfly shapes before forming and assembly. CNC machining produces the repeated shapes ready for forming, connecting accurate component manufacture with the finished sculptural exhibition display.
A closer view of the individual butterfly components. Individual shaping and finishing contribute to the character of the completed installation, showing the detailed fabrication behind the display.
The installation within the Ideal Standard exhibition stand. The arrangement gives the branded exhibition environment a distinctive focal point, connecting the individual fabricated elements with the wider stand design.
Back to Interactives
Develop the right interactive approach for you...
We begin with your story, audience, space and objectives. You don’t need to arrive with a finished brief. We test mechanisms, controls and user interactions and deliver the completed experience.
